Archive for the ‘How To’ Category

Twitter marketing is gaining in popularity.  That makes sense.  Twitter is huge, growing and provides a fantastic way of getting in touch with a lot of people quickly and easily.

Not everyone is doing it the right way, however.  In fact, some people seem to be bending over backwards to make sure they don’t make a dime via Twitter.  Here are three of their “methods” that anyone who’s interesting in turning a buck should ignore.

The automatic “thanks for following” message with an affiliate link strategy is a complete disaster.  Those automatic direct messages are one of the most hated aspects of Twitter and only a handful of users will even bother to click on them.

The people who think that following a billion people is the best way to go because it can get them a ton of reciprocal followers just don’t get it.  The magic of Twitter is its ability to help you find a targeted audience.  The scattershot approach doesn’t pay off worth a hoot.

Pounding your followers with your links every ten minutes like clockwork?  I bet you’re not too happy with your sales, are you?   You have to understand the mindset of Twitter users and why that technique can’t get the best results.

Those are just three of the ways people are wasting time and not making money.  There are others.  If you don’t know what works and what fails, you need to learn more about Twitter.

There are different ways to get Twitter followers. You can follow everyone and their house pets yourself, hoping that enough of them will reciprocate to boost your follower total through the stratosphere.
You can make a concerted effort to promote your Twitter URL at every turn, hoping to find new followers from the population that visits your website or blog.

There is another way to do it, however. The third route, by the way, is the one that works the best.

If you Tweet quality, you’ll get followers. Good followers. The kind who want to listen to what you say and who are willing to follow your advice.

When you’re Tweeting the “good stuff”, people notice. They re-Tweet you. They recommend you. They respond to you. And every time one those things happens, more people become aware of you and the fact that you’re doing something special on Twitter.

Want to get a nice big collection of rabid followers who can actually produce results? Start bringing your “A” game to the Twittersphere. When you’re dropping great Tweets, people will find you. There’s a magnetic thing about quality that makes it happen. Every time.

Let’s say you wanted to find two thousand people who would share an interest in your upcoming product.

Now, let’s say that you wanted a way to contact them and to send them updates and even a purchase link when you were ready to go.

Time for a squeeze page and an auto responder, right?  Not necessarily.  There’s nothing wrong with creating a list, but there could be a much more efficient way to get the job done.

Twitter.

You can gather thousands of followers and “Tweet” them the messages of your choice at any time.  You don’t need to worry about opt-ins, delivery or staying on the right side of the regulations.

If you’re not using Twitter to create a “shortcut list” that can drive traffic to your offers, you’re missing a great opportunity.  This is one of the easiest ways to get started with permission marketing in the history of the Internet and many marketers are already making money by talking to their followers instead of just sending those emails to their list.

Are you on Twitter?  Are you using it the right way?  If you’re not sure, you need to do some investigation.