Posts Tagged ‘Audience’

Twitter is more than idle chit-chat. It’s not just a big instant messenger and there’s some valuable stuff happening below the surface. Sure, the way some people use the service trivializes its significance. That’s undeniable. There are others, however, that are figuring out that Twitter can be a serious tool.

Just in case you haven’t been converted to the pro-Twitter side yet, here are three more reasons to take the social networking service seriously.

First, it creates a splendid opportunity to monitor and evaluate what your customers and prospects are really talking about. Can you say “free market research”?

Second, it gives you another outlet to extend your reach. It’s a low hassle way to supplement your website an blogging endeavors to reach another audience.

Third, it gives you the opportunity to create a social network that has a strong interest in what you’re doing and then allows you to approach those people with marketing messages. Not so shabby, huh?

Twitter may not be the game-changer some people want to pretend that it is, but it certainly isn’t the triviality others pretend it is. There are good reasons to take Twitter seriously.

Twitter marketing is gaining in popularity.  That makes sense.  Twitter is huge, growing and provides a fantastic way of getting in touch with a lot of people quickly and easily.

Not everyone is doing it the right way, however.  In fact, some people seem to be bending over backwards to make sure they don’t make a dime via Twitter.  Here are three of their “methods” that anyone who’s interesting in turning a buck should ignore.

The automatic “thanks for following” message with an affiliate link strategy is a complete disaster.  Those automatic direct messages are one of the most hated aspects of Twitter and only a handful of users will even bother to click on them.

The people who think that following a billion people is the best way to go because it can get them a ton of reciprocal followers just don’t get it.  The magic of Twitter is its ability to help you find a targeted audience.  The scattershot approach doesn’t pay off worth a hoot.

Pounding your followers with your links every ten minutes like clockwork?  I bet you’re not too happy with your sales, are you?   You have to understand the mindset of Twitter users and why that technique can’t get the best results.

Those are just three of the ways people are wasting time and not making money.  There are others.  If you don’t know what works and what fails, you need to learn more about Twitter.