Posts Tagged ‘Demi Moore’

I know, I know. Twitter is the joke of the moment among the online elite. It’s micro-blogging in 140 character bursts, nothing special. It attracts users who are more interested in chatting for the sake of chatting than it does anyone else. The so-called Twittersphere is filled with important stuff like random cubicle-dwellers talking about the need for a roll of Tums after a Taco Bell lunch.

Heck, the biggest story to break on Twitter lately was a not-all-that-hot picture of Demi Moore’s backside, shared by Ashton Kutcher. Ashton Kutcher. For a lot of people, that’s reason enough to think of Twitter as a joke.

It isn’t, though. Here are three good reasons to stop laughing about Twitter.

1. It provides a dead easy way to make connections and to network with people in your industry or niche.

2. It all happens in real-time, giving you instant access to conversations about you, your business, products that matter to you and other topics of interest.

3. It allows you to tap into a constant stream of potentially valuable links, resources and ideas in a way that you can’t accomplish otherwise.

Sure, Twitter can seem silly. The way some people use it IS silly. But if you look under the surface, you can see why it’s no laughing matter.

When a plane crashed and the big news crews didn’t yet have anyone on the scene, they relied on Twitter reports from eye witnesses to patch together what had really happened.

Actor Ashton Kutcher made headlines on all the gossip rags and entertainment shows when he snapped a photo of Demi Moore’s derriere and shared it with the world.  How did he distribute the photo?  He posted the link on Twitter.

Laid off people are finding jobs with Twitter.  Grandma’s are Tweeting to granddaughters.  College students are Tweeting back and forth in the classroom.  Twitter is everywhere, from the kids in the skate park to the senior reporter at National Public Radio.  It’s only a matter of time before we here about the first marriages between folks who met on Twitter.

Twitter is the big story.  Millions of users.  Millions more to come.  It’s growing fast and it’s being used for every purpose under the sun.  That means there’s a place for you on Twitter even if your girlfriend isn’t an actress, you haven’t witnessed a disaster and you’re not looking for a job.

Here’s a hint.  Millions of people.  Interests of all sorts.  Easy to make connections.  Pushbutton simple to share a link with the world.

Are you putting this all together?  It’s a smart marketer’s dream.  When we first started thinking about the potential of social networking as a marketing tool, we couldn’t have dreamed up a better scenario.

Get busy.