Posts Tagged ‘Disaster’

Twitter marketing is gaining in popularity.  That makes sense.  Twitter is huge, growing and provides a fantastic way of getting in touch with a lot of people quickly and easily.

Not everyone is doing it the right way, however.  In fact, some people seem to be bending over backwards to make sure they don’t make a dime via Twitter.  Here are three of their “methods” that anyone who’s interesting in turning a buck should ignore.

The automatic “thanks for following” message with an affiliate link strategy is a complete disaster.  Those automatic direct messages are one of the most hated aspects of Twitter and only a handful of users will even bother to click on them.

The people who think that following a billion people is the best way to go because it can get them a ton of reciprocal followers just don’t get it.  The magic of Twitter is its ability to help you find a targeted audience.  The scattershot approach doesn’t pay off worth a hoot.

Pounding your followers with your links every ten minutes like clockwork?  I bet you’re not too happy with your sales, are you?   You have to understand the mindset of Twitter users and why that technique can’t get the best results.

Those are just three of the ways people are wasting time and not making money.  There are others.  If you don’t know what works and what fails, you need to learn more about Twitter.

When a plane crashed and the big news crews didn’t yet have anyone on the scene, they relied on Twitter reports from eye witnesses to patch together what had really happened.

Actor Ashton Kutcher made headlines on all the gossip rags and entertainment shows when he snapped a photo of Demi Moore’s derriere and shared it with the world.  How did he distribute the photo?  He posted the link on Twitter.

Laid off people are finding jobs with Twitter.  Grandma’s are Tweeting to granddaughters.  College students are Tweeting back and forth in the classroom.  Twitter is everywhere, from the kids in the skate park to the senior reporter at National Public Radio.  It’s only a matter of time before we here about the first marriages between folks who met on Twitter.

Twitter is the big story.  Millions of users.  Millions more to come.  It’s growing fast and it’s being used for every purpose under the sun.  That means there’s a place for you on Twitter even if your girlfriend isn’t an actress, you haven’t witnessed a disaster and you’re not looking for a job.

Here’s a hint.  Millions of people.  Interests of all sorts.  Easy to make connections.  Pushbutton simple to share a link with the world.

Are you putting this all together?  It’s a smart marketer’s dream.  When we first started thinking about the potential of social networking as a marketing tool, we couldn’t have dreamed up a better scenario.

Get busy.