Posts Tagged ‘Social Networking Service’

Twitter is more than idle chit-chat. It’s not just a big instant messenger and there’s some valuable stuff happening below the surface. Sure, the way some people use the service trivializes its significance. That’s undeniable. There are others, however, that are figuring out that Twitter can be a serious tool.

Just in case you haven’t been converted to the pro-Twitter side yet, here are three more reasons to take the social networking service seriously.

First, it creates a splendid opportunity to monitor and evaluate what your customers and prospects are really talking about. Can you say “free market research”?

Second, it gives you another outlet to extend your reach. It’s a low hassle way to supplement your website an blogging endeavors to reach another audience.

Third, it gives you the opportunity to create a social network that has a strong interest in what you’re doing and then allows you to approach those people with marketing messages. Not so shabby, huh?

Twitter may not be the game-changer some people want to pretend that it is, but it certainly isn’t the triviality others pretend it is. There are good reasons to take Twitter seriously.

You know the deal about snowflakes, right? Every one is unique. They’re all different and you can dig through a snow bank after a mountain blizzard to prove it. You’ll never find the same design twice.

Twitters are a lot like snowflakes. They are all different, too.

Did I say Twitters with an “s” instead of plain old “Twitter”?

Absolutely. And I did it on purpose.

You see, people too often think of Twitter as a sort of monolithic thing that everyone uses and sees the same way. It isn’t. Everyone’s experience with the fast-growing social networking service is different. Unique. Like snowflakes.

My Twitter isn’t going to be like your Twitter. Your Twitter won’t be like anyone else’s, either. We all have the chance to use the same tool to create very different realities–with benefits that uniquely suit us.

Are you getting the most out of Twitter? If you’ve never thought of it as being millions of separate experiences, you might not be on the right page yet. It might be time for you to start thinking about the best ways to use Twitter to create a set of circumstances that will really work for you.