Posts Tagged ‘Virgin Territory’

Those of us who’ve been around the block a few times can get a little gun-shy about hopping on the latest “big thing”.  We’ve seen popular trends and sites that the world gushed over go cold and dead more than once.  We’ve seen the “game changers” quickly transform into a standard-issue piece of the process.

That’s probably why some of us have been reluctant to get going with a plan to leverage the power of Twitter to improve our marketing.  We’re just suspicious and cynical enough to wonder if this is just another fad.

There’s no way to say definitively that Twitter is going to be a big piece of the Internet landscape in five years.  There’s no way to say what’s going to be happening with the web in five years.  Anyone who claims to know is feeding you a line.

It is, however, safe to say that Twitter is going to keep growing through 2009 and that it’s unlikely to collapse any time soon.  This is one of those trends that hasn’t yet reached its peak and even if that peak hits soon, the fall-off will take awhile to really set in.

Here’s the good news.  Unlike those other situations where it was necessary to act at the beginning of the trend to make money, there’s still plenty of marketing room in Twitter.  It’s not virgin territory, but all things considered, not many marketers have really tapped into its potential yet.

Don’t be cynical or suspicious this time around.  This one’s the real deal.  It’s going to stick for awhile and the moneymaking potential is strong.